Thursday, February 27, 2014

Fox 4 KDFW February 2014 sweeps Highlights

KDFW FOX 4 is #1 in All Dayparts for February 2014 sweeps

“Good Day” Remains #1 For The 11th Consecutive Year in Key Demos of A25-54 and A18-49

Ø “Good Day” (Mon-Fri 4:30-9:00am)
Grew from a 3.4/15 HH rtg/shr to a 4.1/17 HH rtg/shr and placed #1 in the market.
A25-54: Grew from a 1.9/17 rtg/shr to a 2.3/18 rtg/shr and is ranked #1.
A18-49: Was up from a 1.3/14 rtg/shr to a 1.8/17 rtg/shr and also claimed the #1 position in the market.

Ø “Good Day” (Mon-Fri 4:30-5:00am)
Was flat with a 1.8/11 HH rtg/shr placing #1 in the market.
A25-54: Grew from a 1.0/14 rtg/shr to a 1.2/14 rtg/shr and is ranked #1.
A18-49, Was up from a 0.7/11 rtg/shr to a 1.0/13 rtg/shr and also claimed the #1 position in the market.

Ø “Good Day” (Mon-Fri 5:00-6:00am)
Grew from a 2.7/15 HH rtg/shr to a 3.2/16 HH rtg/shr and placed #1 in the market.
A25-54: Grew from a 1.7/20 rtg/shr to a 2.0/19 rtg/shr and is ranked #1.
A18-49: Was up from a 1.1/16 rtg/shr to a 1.7/19 rtg/shr and also claimed the #1 position in the market.

Ø Good Day (Mon-Fri 6:00-7:00am)
Grew from a 3.9/16 HH rtg/shr to a 5.2/20 HH rtg/shr and placed #1 in the market.
A25-54: Grew from a 2.4/19 rtg/shr to a 3.0/22 rtg/shr and is ranked #1.
A18-49: Was up from a 1.7/17 rtg/shr to a 2.5/22 rtg/shr and also claimed the #1 position in the market.

Ø Good Day (Mon-Fri 7:00-9:00am)
Grew from a 4.0/14 HH rtg/shr to a 4.8/16 HH rtg/shr and placed #1 in the market.
A25-54: Grew from a 1.9/15 rtg/shr to a 2.4/16 rtg/shr among Adults 25-54 and is ranked #1.
A18-49: Was up from a 1.2/12 rtg/shr to a 1.8/15 rtg/shr and also claimed the #1 position in the market.

Early News

Ø “FOX 4 News at 5pm” (Mon-Fri 5:00-5:30pm)
#1 in A25-54, posting a 1.8/8 rtg/shr, up from last year’s 1.6/8 rtg/shr.
#1 (tied) among Adults 18-49 posting a 1.2/7 rtg/shr.

Ø “FOX 4 News at 530pm” (Mon-Fri 5:30-6:00pm)
#1 (tied) in A25-54, posting a 2.0/8 rtg/shr, up from last year’s 1.8/8 rtg/shr.
#1 (tied) among A18-49 posting a 1.5/7 rtg/shr which is up from last year’s 1.2/7 rtg/shr.

Ø “FOX 4 News at 6pm” (Mon-Fri 6:00-6:30pm)
#1 in A18-49 posting a 1.7/7 rtg/shr, up from last year’s 1.4/7 rtg/shr.
#2 in A25-54, posting a 2.0/7 rtg/shr, up from last year’s 1.9/8 rtg/shr.

Late News

Ø “FOX 4 News at 9pm” (Mon-Fri 9:00-10:00pm)
A25-54: Grew year to year from a 2.6/7 rtg/shr to a 3.1/7 rtg/shr and is tied with “FOX 4 News at 10pm” as the #1 late news in the market*.
A18-49: Was up from a 2.0/6 rtg/shr to a 2.4/6 rtg/shr and ranks #2 behind KDFW’s 10pm newscast*..

Ø “FOX 4 News at 10pm” (Mon-Fri 10:00-10:30pm)
A25-54: Was up from a 2.0/6 rtg/shr to a 3.1/8 rtg/shr and is tied with “FOX 4 News at 9pm” as the #1 late news in the market*.
A18-49: Increased from a 1.5/5 rtg/shr to a 2.5/7 rtg/shr and is #1*.

*excludes KXAS newscasts which aired late after Olympics.

RELATED
- KPRC 2 declares big wins in February 2014 sweeps
- Univision 45 KXLN Houston February 2014 sweeps victories
- Fox 26 KRIV & My20 KTXH February 2014 sweeps highlights


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