Friday, February 28, 2014

KPRC 2 declares big wins in February 2014 sweeps

KPRC Local 2 is #1 in Mornings, Late News, Total Day and More for February TV sweeps 2014

The Winter Olympic Games, very strong news ratings and the debut of a new late night lineup produced a gold medal month for KPRC Local 2. Local 2 News Today was the market leader in morning news for the 5th consecutive month, sweeping February in all morning news time periods.

In Adults 25-54, Monday-Friday 4:30am-5:00am ratings, KPRC was #1, up 67% from last year:

KPRC 1.0
KTRK 0.6
KRIV 0.5
KHOU 0.3



In Adults 25-54, Monday-Friday 5:00-5:30am, KPRC was #1, up 64% from last year:

KPRC 1.8
KTRK 1.2
KRIV 1.1
KHOU 0.7

In Adults 25-54, Monday-Friday 5:30-6:00am, KPRC was #1, up a whopping 87% from last year and nearly doubling the competition:

KPRC 2.8
KTRK 1.5
KRIV 1.1
KHOU 0.9

And in Adults 25-54, Monday-Friday 6:00-7:00am, KPRC was #1, up 42% year to year:

KPRC 2.7
KTRK 2.2
KRIV 1.7
KHOU 1.5

“To witness the momentum we are building says a lot about the talented people we have in front of and behind the camera,” said KPRC Vice President & General Manager, Jerry Martin. “Houston is a big time TV market with quality competition, so this is very impressive, and we want to thank our viewers for making us number one.”

Late News also marks a big win for KPRC Local 2. In Adults 25-54, Monday-Friday,

KPRC was #1:
KPRC 3.6
KTRK 3.0
KHOU 2.3

And the same goes for Monday-Sunday:

KPRC 3.7
KTRK 2.8
KHOU 2.3

Even with the Winter Olympics excluded, KPRC’s 10pm news tied for #1 Monday-Sunday, gaining 65% Year-to-Year:

KPRC 2.8
KTRK 2.8
KHOU 2.3

Beyond news, Late Night comedy on NBC also made a big splash with the premieres of The Tonight Show starring Jimmy Fallon delivering a 3.1 rating since its debut, and Late Night with Seth Meyers producing a 1.7. Meyers has improved the time period 325% from a year ago.

Other highlights for KPRC Local 2 in A25-54 include:

- NBC’s Today Show is up 57% Year-to-Year, tied for #1
- Dr. Phil won at 3pm, increasing the time period 160% Year-to-Year
- Saturday Night Live dominates its time period with a 4.2 rating, up 68% Year-to-Year
- NBC primetime was #1 Mon-Sun

It all resulted in a big total day ratings victory for KPRC in Adults 25-54:

KPRC 1.8
KTRK 1.2
KXLN 1.2
KRIV 1.1
KHOU 0.8

All ratings are based on Nielsen Live + SD overnights, English only, for the measurement period of January 30th, 2014 through February 26th, 2014.

RELATED
- Univision 45 KXLN Houston February 2014 sweeps victories
- Fox 26 KRIV & My20 KTXH February 2014 sweeps highlights

(This post taken from a release sent to me by KPRC Local 2)


24 comments:

  1. Ah cycles. After the Jan Carson / Ron Stone era, KPRC languished at the bottom of the pile. What a turnaround!
    Well done all involved and long may you remain number one!

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  2. What's the mood like over at KTRK? Can't be good, that's for certain.

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  3. I will stick with Channel 13

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  4. Isn't the winner determined by the total number of viewers and not just a slice? I mean, when I watch the Olympic downhill, the winner is determined by having the fastest time down the mountain. The winner is not the person who had the fastest time in the middle of the hill.

    How does KPRC stack up against the other guys in total viewers? I wonder if that number tells a much different story than what KPRC is now spinning?

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  5. KHOU continues to disappoint everywhere. No surprise. Does Gannett care or did they buy the station as a tax write off?

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  6. And they know fully well that the Olympics bump means the February ratings get tossed out by everyone except NBC stations that have a rare chance to brag about numbers. Wonder why Dr Phil wins at 3pm, but KHOU and KTRK beat KPRC at 4pm news. Same at 5pm.

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  7. SOS from KPRC. You had one good month. Four years from now, you'll have another one.

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  8. ^^^says the bitter KTRK employee. You can now change your tag line to "Houston's former news leader"

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  9. The only demo advertisers care about is people 25-54. No one cares about total viewers (households) except the stations that do not win in 25-54 (that way they can claim to be number 1 in something)

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  10. The dominant force in Houston television has long been KTRK. When my brother began complaining about that channel around mid-2013, I knew something was afoot. That was the only local channel he watched and he was always singing its praise.
    When he told me in January that "13" was no longer watchable, I felt that he could be a bellwether and a ratings change was coming. Then when other KTRK devotees voiced similar views, I was sure of it.

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  11. Channel 2 is only as good as its morning kid Ruben and Rachel. When the new wears off that or somebody hires them, it's back to the same old. Half of Channel 2 is shopping for new jobs. Channel 13 looks like it's trapped in the 90's. Channel 11 is solid, but too newsy and uppity. And Fox is just bad. Bleak.

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    1. Ch. 13 still has experienced folks on the station since the 1960s and I will continue to watch them.

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  12. i think KPRC in the morning is very good. It's the other time slots with Bill Balleza that are bad. KTRK will always be the king of Houston; they're just going through a rough patch like all champs. While KHOU's morning show is horrid especially Lilly and Mia G, the evening shows are the best constructed newscasts in town. KRIV is the worst station in the market.. end of discussion. The morning show has the worst talent ever put together. A traffic person reading news? It's unbearable to watch. I'll be a Ch 2 morning, KHOU noon and KTRK everything else for as long as I care about the news. All you ANONYMOUS people who work at the competing stations.. stop hating.

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  13. Agree ch 26 is the worst. KHOU morning is dullsville compared to KPRC. Channel 2 wins mornings, but not the 4 o 'clock (channel 11 wins), not the 5 o'clock (ch 13 wins, KHOU ties for second), not the 6 (KTRK wins). And Channel 2 claims big 10 o'clock numbers when the Oljmpics pushed them to 10:30 when no other news was on. KTRK won the actual ten, KHOU is second. They 're the only stations that competed head to head. Channel 2 does look better, but they are exaggerating as always . Give them a chance to brag to outsiders who don 't know the difference--nothing wrong with that.

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  14. KHOU and FOX 26 mornings put me to sleep. The on-air talent at both these stations is just plain dull and BORING. and the ratings seem to reflect that.

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  15. Where is KIAH's Eye Opener. Surely, like News Fix? it must be burning up the airwaves.

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  16. KPRC is doing well, I think not cause of the Olympics, but it has done well for the past 4 years trying to appeal to a younger demographic which often gets its news stereotypically via social media. KHOU has been doing this slightly, the other 2 (KTRK & KRIV) have been lagging in this approach. KTRK unfortunately is screwed with this idea as long as you have people like Dave Ward and Ilona Carson there.

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  17. This is funny because who in the south watches the Winter Olympics? I've even been told that the Daytona 500 did well in the Houston market and the Winter Olympics, not so much.

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  18. why is everyone Mad at KPRC?

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  19. Channel 2 was last at 4 p.m. in the ratings. They were also last at 5 and second to last at 6 p.m. And that's with the Olympics helping them. They actually did better in the last ratings period at 4,5, and 6 p.m. than this one.

    They should obviously make a change at 4 p.m. since viewers are rejecting it even with the Olympics and Dr. Phil as a lead-in.

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  20. It has to be the Olympics that caused the ratings bump. I tuned out of KPRC morning news because of that Ruben character. I just cannot stomach that guy. It was bad enough to cause this loyal viewer to switch to KHOU. I bet after the next ratings period, you will see that their numbers dip again with no Olympics to push them over the top. JMO

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