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Friday, February 28, 2014

KPRC 2 declares big wins in February 2014 sweeps

KPRC Local 2 is #1 in Mornings, Late News, Total Day and More for February TV sweeps 2014

The Winter Olympic Games, very strong news ratings and the debut of a new late night lineup produced a gold medal month for KPRC Local 2. Local 2 News Today was the market leader in morning news for the 5th consecutive month, sweeping February in all morning news time periods.

In Adults 25-54, Monday-Friday 4:30am-5:00am ratings, KPRC was #1, up 67% from last year:

KPRC 1.0
KTRK 0.6
KRIV 0.5
KHOU 0.3

In Adults 25-54, Monday-Friday 5:00-5:30am, KPRC was #1, up 64% from last year:

KPRC 1.8
KTRK 1.2
KRIV 1.1
KHOU 0.7

In Adults 25-54, Monday-Friday 5:30-6:00am, KPRC was #1, up a whopping 87% from last year and nearly doubling the competition:

KPRC 2.8
KTRK 1.5
KRIV 1.1
KHOU 0.9

And in Adults 25-54, Monday-Friday 6:00-7:00am, KPRC was #1, up 42% year to year:

KPRC 2.7
KTRK 2.2
KRIV 1.7
KHOU 1.5

“To witness the momentum we are building says a lot about the talented people we have in front of and behind the camera,” said KPRC Vice President & General Manager, Jerry Martin. “Houston is a big time TV market with quality competition, so this is very impressive, and we want to thank our viewers for making us number one.”

Late News also marks a big win for KPRC Local 2. In Adults 25-54, Monday-Friday,

KPRC was #1:
KPRC 3.6
KTRK 3.0
KHOU 2.3

And the same goes for Monday-Sunday:

KPRC 3.7
KTRK 2.8
KHOU 2.3

Even with the Winter Olympics excluded, KPRC’s 10pm news tied for #1 Monday-Sunday, gaining 65% Year-to-Year:

KPRC 2.8
KTRK 2.8
KHOU 2.3

Beyond news, Late Night comedy on NBC also made a big splash with the premieres of The Tonight Show starring Jimmy Fallon delivering a 3.1 rating since its debut, and Late Night with Seth Meyers producing a 1.7. Meyers has improved the time period 325% from a year ago.

Other highlights for KPRC Local 2 in A25-54 include:

- NBC’s Today Show is up 57% Year-to-Year, tied for #1
- Dr. Phil won at 3pm, increasing the time period 160% Year-to-Year
- Saturday Night Live dominates its time period with a 4.2 rating, up 68% Year-to-Year
- NBC primetime was #1 Mon-Sun

It all resulted in a big total day ratings victory for KPRC in Adults 25-54:

KPRC 1.8
KTRK 1.2
KXLN 1.2
KRIV 1.1
KHOU 0.8

All ratings are based on Nielsen Live + SD overnights, English only, for the measurement period of January 30th, 2014 through February 26th, 2014.

- Univision 45 KXLN Houston February 2014 sweeps victories
- Fox 26 KRIV & My20 KTXH February 2014 sweeps highlights

(This post taken from a release sent to me by KPRC Local 2)

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