Friday, March 02, 2012

KHOU 11: Houston’s Most Watched 10PM Newscast

Well, I guess the February 2012 sweeps period ratings were very close in the 10pm news slot. Now KHOU 11 is saying it has the most watched 10pm newscast:

KHOU 11 News is the most-watched newscast at 10p in the Houston DMA. The February sweeps period showed KHOU 11 News at 10p to be number one in total viewers, seven days of the week, with a 5.7 household rating based on Nielsen Media Research. KHOU 11 News at 10p was also the most-watched newscast among the sought after Adults 35-64 audience with a 4.4 rating.

“More homes in Houston are tuned to KHOU 11 for their late news than any other station in the market,” said Susan McEldoon, KHOU 11 President and General Manager. “We are proud to be the trusted voice for our viewers.”

“We are grateful to our viewers for their loyalty and for counting on us as their source of news and information,” said Philip Bruce, KHOU 11 Executive News Director. “It’s something we take very seriously and is a driving force each and every day to provide superior coverage to the communities we serve.”

As I blogged earlier, KPRC and KTRK also say that it has the number one 10pm newscast too.

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RELATED
- KPRC 2 number 1 at 10pm for 2nd month
- Fox ratings for KRIV, KDFW, KTBC - February 2012
- Univision rates high in Houston and Dallas

11 comments:

  1. So which is it Mike? Who really is #1? Seems like they are all spinning the numbers for their benefit.

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  2. The beauty of statistics is that you can make them say anything you want.
    All you have to do is ignore the data you're not interested in that the marketing types will then conveniently avoid telling you was ignored.

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  3. Ok so with this information and the stats shown from channel 13 and channel 2. Here is what's really going on.
    Channel 13 is number 1 at 10 with Monday-Friday averages, not including Saturday and Sunday. Channel 2 won some special demographic ratings at 10pm which Is where their proclaimed "victory" comes from. Channel 11 is number one at 10pm with Saturday and Sunday averaged in, without Sat and Sun they are #2. Channel 13 still leads in every other time slot downright.

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    Replies
    1. So...Sachse misled and lied in her Facebook post? Typical.

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  4. How about the morning numbers? Who's number 1 at 5,6 and 7am?

    ReplyDelete
    Replies
    1. Channel 13 still holds a commanding lead at 4:30, 5, 6 AM. Fox 26 leads at 7AM. Channel 11 is most watched during the midday hour. Channel 13 most watched by wide margins at 4,5,6 PM newscast. And most watched at 10 during Mondays-Fridays.

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  5. Channel 13 is my favorite for 4 and 5pm. I prefer Channel 11 for 6 and 10pm. I actually prefer KPRC 2 for mornings and middays...

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  6. Hug Lisa Hernandez, she's the main reason why KHOU is going up.

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  7. Lisa Hernandez is pretty, but has no personality and can't adlib...the best personality on khou is the new Lily Jang...like her smiles and laugh...still trying to get used to her crazy curvy eyebrows though. ;-)

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  8. I used to like Sachse but she has changed a lot. She kept her divorce
    quiet and then made a big deal about her new engagement. She has
    come across as very snobby lately. Too bad, I used to like her a lot.

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  9. Put Chita on at 10 and 11 will smoke the competition!

    ReplyDelete