Friday, March 02, 2012

Fox ratings for KRIV, KDFW, KTBC - February 2012

Fox Broadcasting sent me February 2012 rating highlights for Fox 26 KRIV Houston, Fox 4 KDFW Dallas-Fort Worth and Fox 7 KTBC Austin.

Fox 26 KRIV
Fox26 News @ 4am, +1 in rank, 50% growth vs Feb 2011. Ties for #1 in rank. A25-54 RTG/SHR: 0.6/6
Fox26 News @ 5am, +1 in rank, 60% growth vs Feb 2011. Ties for #3 in rank. A25-54 RTG/SHR: 0.8/8
Fox26 News @ 6am, +2 in rank, 73% growth vs Feb 2011. Ties for #2 in rank! A25-54 RTG/SHR: 1.9/12
Fox26 News @ 7am, +1 in rank, 44% growth vs Feb 2011. #1 in rank. A25-54 RTG/SHR: 2.6/17


KDFW FOX 4 - KDFI
February 2012, FOX 4 was #1 across the board in morning news in HH and A25-54 from 4:30 a.m. – 7 a.m. and #1 from 7-9 a.m. in A25-54.
At 5 pm. the station was also #1 in HH, at 5:30 p.m. #1 (tied) in A25-54 and at 6:00 p.m., remained #1 in A25-54.
Lastly, KDFI saw impressive year to year increases in time periods where “Big Bang” currently airs.

Please see specific highlights below:
KDFW Highlights / February 2012 Sweep / year to year
· Good Day at 4:30am is #1 in A25-54 and HH
. HH 1.3/8 (+8%)
. A25-54 tied #1 0.6/9

· Good Day at 5:00am is #1 in HH and A25-54
. HH 2.6/14
. A25-54 1.3/14

· Good Day at 6:00am remains #1 in HH and A25-54
. HH 4.1/17
. A25-54 2.3/19

· Good Day at 7:00am is #1 in A25-54, with 1.8/14
. FOX 4 News at 5:00pm is #1 in HH
. HH increases from a 3.6/8 to a 4.1/10
. A25-54 #2 with a 1.4/7

· FOX 4 News at 5:30pm is #1 (tied) in A25-54 with a 1.7/7
. FOX 4 News at 6:00pm remains #1 in A25-54 with a 1.8/8
· FOX 4 News 9:00pm delivered a 4.5/8 HH and2.6/7 in A25-54
· KDFI my27 prime access block of “The Big Bang Theory” from 6-7pm saw significant year to year increases:

o Big Bang Theory at 6pm increased from last year in the time period in HH’s from a 0.7/1 to a 2.0/4. Among A25-54, BBT increased the time period from a 0.5/2 to a 0.8/3 (+60%).
o Big Bang Theory at 630pm increased in the time period from a 0.7/1 to a 2.1/4 HH. It increased in A25-54 from a 0.5/2 to a 1.1/4 (+120%).


KTBC – Austin FEB’12 Highlights (sweep-to-date 27 days) HH rtgs/shrs

KTBC FOX 7 is surging in the ratings, with strong growth in all news dayparts:

M-F “Good Day Austin”
M-F 8A-9A hour continues its upward trend, increasing HH share +25% “GDA” beat the “Today Show” again in this hour
FEB’12 - 2.8 / 10 Today Show FEB’12 - 2.2 / 8
M-F “Good Day Austin” 9-10A is #1 in the time period, increasing rating +5% and share + 14% year to year”.
FEB’12 - 2.1 / 8
Sat 9P-10P Late News is up +20% year-to-year and +50% versus November 2011
FEB’12 – 3.2 / 6
Sun 9P-10P Late News is up +20% year-to-year and versus November 2011
FEB’12 - 3.7 / 6
KTBC also got a big boost in the February sweeps with “The Big Bang Theory”:

“Big Bang Theory” at 630P grew 40% from its debut book in November and +17% over the time period year-to-year.
FEB’12 - 3.7 / 7

“Big Bang” in late fringe was the #1 entertainment program at 10P, increasing +50% versus November 2011 and +50% year-to-year.
FEB’12 - 2.9 / 6

“Big Bang” on Saturday 630P-7P grew share +150% year-to-year and +67% versus November 2011
FEB’12 - 2.3 / 5

“Big Bang” on Sunday 10-1030P is the #1 entertainment program in the time period increasing its audience +50% year-to-year and versus November 2011
FEB’12 - 3.7 / 6

M-F 3-4P “Judge Judy” grew over the FEB’11 time period (Judge Joe) +25%.
FEB’12 - 1.5 / 5

M-F 1030P-11P “Simpsons” also gained audience, going up +25% year-to-year
FEB’12 - 2.3 / 5

Sun 1030P-11P “Simpsons” gained +50% year-to-year and versus November 2011
FEB’ 12 - 3.1 / 6


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