Thursday, March 01, 2012

KPRC #1 at 10pm

UPDATE
KPRC 2 number 1 at 10pm for 2nd month

Since I don't work at a TV station anymore, it is hard for me to see the television news ratings. However, we get an idea of what's going on through an anchor's Facebook account when it comes to February 2012 sweeps.

As I said on the Stephen Dean vs Michael Berry post, I wondered how ratings for KPRC 2 and 740 KTRH were going. I assumed the ongoing station battle would have boosted ratings for each.

Tonight, KPRC 2 anchor Dominique Sachse lets us know the answer with the following Facebook posting:

KPRC Local 2 Dominique Sachse
Thank you for making KPRC Local 2 news at 10 the number 1 newscast in February! We couldn't have done it without you...

Wow. Anyone who follows Houston TV will know this is a big developing story because KTRK 13 is pretty much always the market leader across the board.

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UPDATE
KTRK took to its Facebook page and said:

Thanks for making Eyewitness News #1 in Houston
Thanks to our loyal viewers for making 13-Eyewitness News the most-watched news broadcasts in Houston! In the just completed February Sweeps period, we are #1 in the Morning, #1 at 4:00pm, #1 at 5:00pm, #1 at 6:00pm and #1 at 10:00pm (M-F). Eyewitness News had the most viewers in both Households and in the important demographic Adults 25-54. From all of your friends at 13-Eyewitness News… Thank You!

Now I am no TV account executive, but I have to figure that since KTRK put Monday through Friday in brackets next to 10pm, that KPRC must be number 1 across the entire 7 days of the week.

I also just realized I created both of the Facebook pages mentioned above. Cool.

UPDATE
KPRC 2 number 1 at 10pm for 2nd month

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