Monday, August 08, 2011

Telemundo 47 KTMD to launch morning news; weekend newscasts with KXTX Dallas

This past Spring, KXLN Univision 45 started a morning newscast making it the first local Spanish AM news in Houston. Now here comes NBC's Telemundo KTMD 47 with a response. Just announced today, Telemundo is ramping up its local programming in Houston and Dallas:
As part of its ongoing commitment to strengthen the local profile of its owned stations and better serve the Hispanic communities in which they operate, the Telemundo Station Group today announced that it will increase local news and public affairs programming at the stations by more than 25% in an expansion initiative to be completed by January, 2012. The initiative will involve the launch of morning news programs in Los Angeles and Houston; local weekend news programs in New York, Dallas, and Puerto Rico; weekday news programs in Denver; and local public affairs programs in Los Angeles, New York, Miami, Houston, Chicago, Dallas, Phoenix and Puerto Rico. These programs, all of which will be launched by the end of January 2012, will contribute more than 1,000 hours of additional news and public affairs offerings at the stations.
So what will we see in Houston? According to the release, by January, 2012, KTMD will launch a local version of “Buenos Dias Houston” featuring a format modeled on “Buenos Dias Los Angeles,” including local, national and world news, weather and traffic reports and special segments tailored to the unique interests of Houston’s Latino community.

Also by January, new half hour local editions of weekend news will launch in Dallas (KXTX) and Houston (KTMD). These weekend news programs will air at 6pm and 11pm on Saturdays and Sundays and will offer local news, weather and sports.

Clearly Spanish language local news is a hot property - especially in Houston. In June, I blogged how well KXLN did in the May ratings book.

"Houston is a key Hispanic market no question, and it makes sense to have a Spanish local morning show," Ray Fohr with public relations and marketing agency Fleishman Hillard in Houston told back in March.

You read here just last week that Houston's 55 KTBU switched formats to Spanish language network Mega TV. CONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here