This is a model I like and one I’ve been pushing with companies I know: You could look at this as an ad with content attached or as content with an ad attached. So the blogger gets an ad, revenue, a some small dollop of content, and an association with a major media brand (which some still value). The station gets to push its advertiser as well as its content and brand and gets an association with those cool bloggers and its gets new inventory and audience. The advertiser has a better idea of the environment because there’s content next to the ad and because the station picks the blogs. What’s not to love?
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Here are examples - CultureFeast teamed up with KTVT and Royal Rooters of Red Sox Nation with WBZ. The blogs get a television station widget displaying the news logo, news video and a big ad.
Jarvis is a big fan. From a business sense, both the station and the blogger win. The station reaches more eyeballs online and the blogger gets new income. But I am not sure many bloggers would want to team up with the mainstream media. And some stations would start freaking out when the bloggers posted something naughty, racy or controversial next to their branded logo.
My question is, would you personally want to sign up with a TV station for your blog. Does having a station's logo give you street cred...or take it away? Are you making money or selling out to the MSM and the man? I'd love to hear from you. CONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here
