Wednesday, November 27, 2013

KPRC 2 wins morning news in key demo for November 2013 sweeps

KPRC 2 wins mornings and challenges KTRK in 4pm news race

UPDATE DECEMBER 02, 2013
See more ratings numbers from KPRC's Nov. 2013 sweeps

I had just tweeted this afternoon that KPRC 2 told me it took first place in the key demo for the morning news during the recently wrapped November 2013 sweeps period.

Now David Barron has posted some ratings data:

"Channel 2 edged Channel 13 for first place among local newscasts at 5:30 and 6 a.m. and narrowly trailed Channel 13 at 4 p.m. among adults 25-54 for the November sweeps period that ended Wednesday."

I cannot recall a time when KPRC has won mornings. If I remember correctly, when Deborah Duncan anchored KHOU mornings, the Belo station challenged KTRK in the morning race.

KTRK announced changes to its morning show at the start of the recent sweeps period. There could be more changes to come after KPRC's win.

UPDATE DECEMBER 02, 2013
See more ratings numbers from KPRC's Nov. 2013 sweeps

RELATED
- Lauren Freeman is new KPRC 2 4pm anchor; Rachel McNeill new morning show anchor
- More TV sweeps coverage COMMENT: Click to leave your thoughts on this post here