Beginning in 2019, the Texas Radio Hall of Fame will recognize and honor those members of the broadcast community whose creativity and art amplify and fortify the work of those on both sides of the microphone. The work of these essential professionals often comes to life in the form of promos, imaging, contests, sweepstakes and events as well as in traditional media such as billboards, TV commercials, and print ads that promote the station’s programming and personalities.
This spotlight will also call to mind the esoteric media that complements the on air product, such as websites, logos, mascots, newsletters, email communications, and marketing materials.
The award category will embrace virtually all static (“non-live”) executions of verbal and non-verbal messaging, including audio, video, display and online.
The Texas Radio Hall of Fame, following an overture by a number of its inductees, will name this annual award after George Baches. For over 20 years, Baches’ work supported the branding and visual imaging of dozens of Texas broadcasters and his legacy serves as a reminder that the creation and perpetuation of “station-ality”-- the “stuff between the records”--is magnified by the art that adorns everything from bumper stickers to t-shirts and countless other display and marketing platforms.
As both an independent contractor and an agency team member, this talented graphic artist, among other broadcast-related projects, brought new life and international acclaim to KLOL’s Runaway Radio logo in Houston and the KISS-FM logo in San Antonio. He was also responsible for the creation of the Outlaw Radio and Houston’s Rock 103.7 FM logos, along with countless t-shirts, premiums and marketing materials.
The Texas Radio Hall of Fame is pleased to introduce its inaugural George Baches Award for Excellence in Broadcast Marketing Excellence, with a call for entries in 2019, to honor the memory, talent and contributions of George Baches, along with those who serve this important need in the radio industry.
CRITERIA FOR NOMINEES
1. The nominee (“Nominee”) must have provided relevant work of substance (“Work”) which provided benefit to a terrestrial radio station, commercial or non-commercial, currently or previously licensed to a city or campus in the state of Texas or to a station personality or program affiliated with a station that matches that description, prior to June 1, 2019.
2. Work and the nominee who created it will should relate to one of more of the following
categories:
+Audio promos or imaging elements
+Contests, sweepstakes or giveaway programs (including listener clubs)
+Concerts, special events or series for listeners
+Station or personality logos
+Mascots
+Billboards, TV commercials, and print ads
+Websites
+Station or personality-themed newsletters, email or blog campaigns
+Marketing Materials for sales, community outreach
3. The nominee must have played a significant, verifiable role in the creation of the work either individually or as a member of the team.
4. The nominee may be considered for the body or his/her work as a whole, rather than a specific project or accomplishment.
APPLICATION
1. Applications must be received by midnight June 30, 2019 for consideration for the 2019 awards ceremony.
2. Applications may be submitted via email to DougH@Noisemaker.com prior to that time or, if preferred and at the discretion of the nominator, delivered in person to the address of Noisemaker Communications 16945 Northchase Drive, Suite 1100, Houston, TX 77060 by 5:00 PM on June 28, 2019.
3. At a minimum, the application should include the name and contact information of both the nominee and the nominating party, along with a rationale for their consideration and a description of their work and accomplishments. This communication may be up to 1,000 words.
4. The nominating party may also submit examples of the nominee’s work which may include printed materials, samples, promotional items, etc. or mention of the nominee and his/her work in industry trade journals or other media. PLEASE NOTE THAT THESE ITEMS MAY NOT BE RETURNED. Photos of these items may also be submitted.
5. If audio or video submissions are to be considered, they should be submitted as functional links and/or non-corrupted MP3, MP4 or WAV files, or on a CD or DVD (bearing only the samples for consideration, and which may not be returned).
6. A review committee composed of Texas Radio Hall of Fame members, graphic and design professionals and worthy members of the media, will review the nominations and materials submitted and make their selection.
Questions may be directed to Doug Harris at 713-569-7716 or via email at DougH@Noisemaker.com.
(This post was taken from a release)
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