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Monday, November 28, 2016

KPRC 2 claims top spot in November 2016 sweeps

Station Wins Newscasts in Every Daypart

 photo KPRC2-Late-News-Team-2015_zpssliypd7y.jpg

I told you when former KTRK abc13 news director Dave Strickland joined KPRC 2 in the same capacity last summer that the Houston TV news wars would officially heat up.

And the first battle was pretty decisive.

Over the last few years, channel 2 has been doing well in all the newscasts, inching up the charts. Now the station can basically crown itself the overall winner (I noticed 4am and 5am were not listed). I also got word that KTRK has been slipping in the digital realm according to TVSpy and numbers I have seen.

Here is the official press release KPRC 2 sent me concerning Houston November 2016 sweeps:

Houston, TX: KPRC 2 News had a terrific November, with ratings wins in all key time periods. KPRC Channel 2 won the target Adult 25-54 demographic Monday-Friday at 6am, 11am, 12pm, 4pm, 5pm, 6pm and 10pm.

At 6:00am, KPRC 2 News Today with Owen Conflenti, Rachel McNeill, Jennifer Reyna, Britta Merwin and Amy Davis scored the win:

KPRC 1.5
KTRK 1.4
KRIV 1.0
KHOU 0.6

At 11:00am, KPRC 2 News Midday won by the following margin:

KPRC 0.7
KTRK 0.6
KRIV 0.5 (The Real)
KHOU 0.5 (The Young & The Restless)

At 12:00pm, KPRC 2 News at Noon outpaced the competition by 60%:

KPRC 0.8
KHOU 0.5
KTRK 0.5 (The Chew)
KRIV 0.4

At 4:00pm, KPRC 2 News at 4 took the top spot:

KPRC 0.9
KHOU 0.8
KTRK 0.8
KRIV 0.8 (Judge Judy)

At 5:00pm, KPRC 2 News at 5 was first:

KPRC 1.3
KTRK 1.1
KHOU 1.0
KRIV 0.9

At 6:00pm, KPRC 2 News at 6 was the leader:

KPRC 1.7
KTRK 1.6
KHOU 1.3
KRIV 0.9 (Modern Family)

And at 10:00pm, viewers made KPRC 2 News at 10 with Dominique Sachse, Bill Balleza, Frank Billingsley and Randy McIlvoy, #1 by a full rating point. That equals a dominating 59% ratings advantage over the next closest competitor:

KPRC 2.7
KTRK 1.7
KHOU 1.4

“This is incredible and I’m so proud of the efforts of our entire team both on-air and behind the scenes,” said KPRC2 VP/General Manager, Jerry Martin. “This was a heavy news month with the election, so to know Houston trusted us above everyone else to stay informed really speaks to the strength of what we’ve built at KPRC."

Other ratings highlights include:

NBC’s Today tied for #1 among morning news programs with GMA
NBC Nightly News with Lester Holt is #1
Entertainment Tonight beat ABC 13 Eyewitness News at 6pm
NBC Prime is #1
The Tonight Show Starring Jimmy Fallon is #1 in the time period, beating Kimmel and Colbert combined
Saturday Night Live is the #1 program in late fringe
KPRC Channel 2 is #1 is Adult 25-54 sign-on to sign-off (Monday-Sunday 4am-4am)

All ratings are Adults 25-54 based on Nielsen Live + SD overnights, Monday-Friday for the measurement period of October 27, 2016 through November 23, 2016.

- FOX 26 November 2016 sweeps highlights
- Telemundo Houston ranks #1 in primetime & 10pm, regardless of language, in November 2016 sweeps

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