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Thursday, May 23, 2013

Univision 45 KXLN claims #1 in May 2013 sweeps

“Noticias 45’s Early and Late Newscast Once Again Rank No.1 Among Adults 18-49 and Adults 25-54

For the 17th consecutive major sweep, KXLN Univision 45’s early local newscast “Noticias 45 a las 5” (News 45 at 5), is No. 1 among both Adults 18-49 and Adults 25-54, ahead of the local ABC, CBS, NBC, FOX and CW affiliates in Houston, according to the May 2013 sweep. In addition, KXLN’s “Noticias 45 Edición Nocturna” (News 45 Evening Edition) is the No. 1 late local newscast among Adults 18-49 and Adults 25-54, regardless of language.


“Noticias 45 a las 5” weekdays at 5 p.m. holds the No.1 position among Adults 18-49 averaging 55,000 viewers (1.9 rating), 104% higher than the No. 2 station, KTRK-ABC.

Anchored by Raúl Peimbert and Michelle Galván, “Noticias45 Edición Nocturna” weekdays at 10 p.m. delivered a first place finish, averaging 99,000 (3.5 rating) Adult 18-49 viewers and 104,000 (4.0 rating) Adult 25-54 viewers.

Additional KXLN Univision 45 Highlights:

More Houstonians watched KXLN Univision 45’s primetime programming than KTRK-ABC, KHOU-CBS, KPRC-NBC, KRIV-FOX and KIAH-CW’s primetime lineups, averaging 101,000 viewers among Adults 18-49 and 96,000 viewers among Adults 25-54

KXLN is also the No. 1 broadcast station in Total Day viewing averaging 45,000 Adults 18-49, 88% more than No. 2 KTRK-ABC.

Source: The Nielsen Company, NSI, May 09, July 09, November 09, February 10, May 10, July 10, November 10, February 11, May 11, July 11, November 11, February 12, May 12, July 12, November 12, February 13, May 13 (04/25/13-05/22/13) sweep. Live+Same Day. NSI Ranking based on Houston’s local news television stations: KXLN, KPRC, KTRK, KHOU and KTMD M-F 5:00p.m-5:30p.m.; KRIV, KIAH, M-F 5:00p.m.-6:00p.m.; KXLN, KPRC, KTRK, KHOU and KTMD M-F 10:00p.m.-10:30 p.m.; KRIV, KIAH, M-F 9:00p.m.-10:00 p.m. Primetime is defined as ABC/CBS/NBC/IND/SLTV stations Mon-Sat 7:00p.m.-10:00p.m./Sun 6:00p.m.-10:00p.m. and FOX/CW Mon-Sat 7:00p.m.-9:00p.m./Sun 6:00p.m.-9:00p.m. Total Day is defined as Mon-Sun 6:00a.m.-2:00a.m.

(This post was taken from a release sent to me by Univision Houston)

- Full 2013 May sweeps coverage
- Univision 45 KXLN claims February sweeps 2013 ratings win
- Univision 45 KXLN is Houston’s #1 TV station

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