Tuesday, November 27, 2012

Univision 45 KXLN is Houston’s #1 TV station

Univision 45 claims big win against the other Houston TV stations in November sweeps:

In the first major sweep of the 2012-2013 television broadcast season, KXLN Univision 45 is Houston’s No. 1 broadcast station among Adults 18-34, Adults 18-49 and Adults 25-54 in all the major dayparts: daytime, early fringe, early news, primetime, late news and late fringe, regardless of language. KXLN Univision 45 is also the most watched station during early morning among both Adults 18-34 and Adults 18-49.

During a sweep that included extensive news coverage on a history making presidential election, KXLN’s early 5 p.m. “Noticias Univision 45 a las 5” (News 45 at 5) and late 10 p.m. local news “Noticias 45 Edición Nocturna” (News 45 Evening Edition), were the most watched local newscasts among Adults 18-34, 18-49 and 25-54.

Primetime Ratings Highlights:

· During the November sweep, KXLN achieved a higher primetime rating than all other broadcast stations including the major English-language network affiliates: KTRK-ABC, KRIV-FOX, KHOU-CBS and KPRC-NBC.


Sources: NSI Ranking based on Houston.’s 10 major television stations Live +SD. KXLN, KFTH, KPRC, KRTK, KHOU, Monday to Saturday: 7 p.m. to 10 p.m./Sunday: 6 p.m. to 10 p.m.; KRIV, KIAH, Monday to Saturday: 7 p.m. to 9 p.m./Sunday: : 6 p.m. to 9 p.m.; KTMD, KZJL Monday to Sunday: 6 p.m. to 10 p.m.

· KXLN’s primetime novela, “Abismo de Pasión” (Abyss of Passion) was Houston’s most-watched primetime, non-sport program among Adults 18-34, Adults 18-49 and Adults 25-54.

· KXLN’s broadcast of the 13th Annual Latin GRAMMY® Awards was Houston’s most watched awards show among Adults 18-34, Adults 18-49 and Adults 25-54 beating ABC’s “Country Music Awards” and “American Music Awards.”

LOCAL NEWS Ratings Highlights:


· During the November sweep, KXLN achieved higher local news ratings than all other broadcast stations including the major English-language network affiliates: KTRK-ABC, KRIV-FOX, KHOU-CBS, KPRC-NBC and KIAH-CW.

Sources: NSI Ranking based on Houston’s local news television stations Live+SD. KXLN, KPRC, KRTK, KHOU and KTMD Monday to Friday: 5 p.m. to 5:30 p.m.; KRIV, KIAH, Monday to Friday: 5:00 p.m. to 6:00 p.m.; KXLN, KPRC, KRTK, KHOU and KTMD Monday to Friday: 10:00 p.m. to 10:30 p.m.; KRIV, KIAH, Monday to Friday: 9:00 p.m. to 10:10:00 p.m.

Note: Early Morning is M-F/6-10A (KXLN), M-F/6-9A for all other stations; daytime is M-F/9A-3P for all stations except KXLN (M-F/10A-3P) & KFTH (M-F/8A-3P; early fringe is M-F/3-5P for all stations except KFTH (M-F/3-6P); and late fringe is M-F/11P-1A for all stations except KFT, KRIV & KIAH (M-F/10P-1A).


(This post was taken from a release sent to me by Univision Houston)

RELATED
CBS 11 KTVT calls November win

10 comments:

  1. Wow, that means TV in Houston was watched by more Mexicans than non-spanish speaking people. If that doesn't tell you something about demographics, nothing will. It also says something about the current state of the local news which hasn't been the same since the early 00s.

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  2. Shocking! (sarcasm) Illegals gotta watch something, I suppose.

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  3. Wow, KPRC beated KHOU in the ratings for all dayparts when it comes to news. Not surprising, especially with the mess at KHOU, driving themselves into the ground.

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    1. This is a demo number for sales people, not the whole audience measure. Measure the entire audience and KPRC is a blip, even with NBC numbers way up.

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    2. Univision does great no matter how you measure it while the gringo stations all slice and dice the ratings. The numbers above are only Monday through Friday--go 7 days a week and KPRC drops, KTRK stays about the same and KHOU goes up. And Univision still beats them all.

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    3. I call it like i see it, just like every Houston TV station does with their results.

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    4. @10:52AM, sorry but that actually is not true. Sign on to sign off you would probably see ch45 competiting with ch26 or ch39. I'm interested to see how the next sweeps month will fare for ch45, pretty sure there will be a drop.

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  4. Being in media, the pie is split between two Spanish language TV networks with news. It is split between 5 English TV networks with news. Therefore the pie slice will be larger for Spanish TV. Also with many Hispanics not working and not able to afford cable, the news ratings will be higher.

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  5. If you looked at the sign on to sign off sign cumes, 45' s is closer to 39 and far from number one.
    Total unduplicated reach determines the size of a tv station.

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  6. Does anyone have the sign on to sign off numbers?

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