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Friday, March 01, 2013

Univision 45 KXLN claims February sweeps 2013 ratings win

KXLN ranks as the most-watched station in Houston with Adults 18-34, Adults 18-49 and Adults 25-54, regardless of language

KXLN Univision 45 finished the February 2013 sweep as the No.1 broadcast station among Adults 18-34, Adults 18-49 and Adults 25-54 in all the major dayparts: daytime, early fringe, early news, weekday primetime, late news, late fringe, as well as in total day viewing, regardless of language.

“Noticias 45 a las 5” (News 45 at 5) and “Noticias 45 Edición Nocturna” (News 45 Evening Edition) were the most watched local newscasts among Adults 18-34, Adults 18-49 and Adults 25-54 ahead of the ABC, CBS, NBC and FOX affiliates in Houston according to the February 2013 sweep results.

Weekday Primetime Ratings Highlights:

- During the February sweep more Houstonians watched KXLN Univision 45’s weekday primetime programming than all other broadcast stations, including the major English-language network affiliates: KTRK-ABC, KHOU-CBS, KPRC-NBC and KRIV-FOX.

NSI Ranking based on Monday-Friday prime. Live +SD. KXLN, KTRK, KHOU, KPRC M-F 7:00 p.m.-10:00 p.m.; KRIV: M-F 7:00 p.m.-9:00 p.m.

- KXLN Univision 45’s weekday primetime averaged 122,000 viewers among Adults 18-49, 110% higher than its nearest competitor, KRIV-FOX.

LOCAL NEWS Ratings Highlights:

“Noticias 45 a las 5” weekdays at 5 p.m. delivered a first place finish, averaging 51,000 Adult 18-49 viewers, 104% higher than the No. 2 station, KTRK-ABC.

In the late news race among Adults 18-34, Adults 18-49 and Adults 25-54, “Noticias 45 Edición Nocturna” weekdays at 10 p.m. ranked No. 1, surpassing all English-language newscasts in the time period, averaging 93,000 viewers Adults 18-49.

NSI Ranking based on Houston’s local news television stations Live+SD. KXLN, KPRC, KRTK, KHOU and KTMD M-F 5p.m-5:30p.m.; KRIV, KIAH, M-F 5:00p.m.-6:00p.m.; KXLN, KPRC, KTRK, KHOU and KTMD M-F 10:00p.m.- 10:30 p.m.; KRIV, KIAH, M- F 9:00p.m.-10:00 p.m.

Note: Daytime is M-F 9:00a.m.-3:00p.m. for all stations except KXLN (M-F 10:00a.m.-3:00p.m.) & KFTH (M-F 8:00a.m.-3:00p.m.); early fringe is M-F 3:00p.m.-5:00p.m. for all stations except KFTH (M-F 3:00p.m.-6:00p.m.); late fringe is M-F 11:00p.m.-1:00a.m. for all stations except KFTH, KRIV & KIAH (M-F 10:00p.m.-1:00a.m.); and Total Day is defined as M-Sun 6:00a.m.-2:00a.m.

Source: The Nielsen Company, NSI, February 2013 (01/31/13-02/27/13) sweep. Live+Same Day.

- Texas TV 2013 February sweeps full coverage
- Univision 45 KXLN is Houston’s #1 TV station

(This post was taken from a release sent to me by Univision Houston)


  1. Well, Channel 2 is in the dumps again! I guess this means that some "changes" might be coming to Channel 2?? And I'll bet that Post-Newsweek (Owners of KPRC-TV) is PISSED!

  2. Smoke and mirrors may work for a couple of books but people aren't stupid..they catch on and will only take so much 'if it bleeds, it leads' sensationalism.


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