You may drink your coffee while watching KPRC 2 Houston with anchors such as the morning duo of Owen Conflenti and Sofia Ojeda, but one day, maybe you will be able to actually have a cup of joe with them!
Local 4 WDIV Detroit, a sister station of Graham Media Group's KPRC, is opening Fourgrounds, described by the station as "a one-of-a-kind coffee shop experience in the heart of downtown Plymouth, Michigan."
WDIV adds:
Fourgrounds is where community connection meets trusted journalism — one cup at a time. We’re building more than just a café. We’re creating a space where news and real life come together.
“At Fourgrounds, we’re bringing journalism out from behind the screen and into your daily rhythm — as familiar and approachable as your morning coffee,” said Bob Ellis, our Vice President and General Manager. “We want our reporting to be accessible, rooted in community, and part of the conversations that matter most.”
In the same way that CBS has been incorporating Augmented Reality and Virtual Reality into its stations and FOX has been adding local shows to its stations, perhaps the Graham Media Group's local coffee house idea will be introduced to the company's other stations and its own Houston NBC affiliate. Twogrounds on I-69, anyone?
WDIV will utilize Fourgrounds, a satellite location for its newsroom, and will host “Coffee with the Newsroom” events featuring our Local 4 anchors and reporters. Additionally, the TV coffee shop will serve as the studio for the station's lifestyle show, "Live in the D."
The last part hits close to home because when KPRC's lifestyle show "Houston Life" debuted in 2016, it was broadcast live from the Houston Galleria, right next to Nordstrom. So Channel 2 has experience with this type of production.
If Twogrounds actually opens one day, I will be one of the first customers, and I don't even like coffee!
