Radio One Houston has responded to Hot 95.7 KKHH flipping to 95.7 The Spot by blowing up Boom 92.1 KROI and making it The New 92.1 Radio Now Houston's LIT Music Station this evening.
One of my blog commenters claims this is Radio One's answer to Hot 95.7 going bye, bye. Now 92.1 will be the new Top 40/CHR station for Houston.
In fact, some of KROI's new IDs take swipes at Hot. They also took a swipe at 104.1 KRBE.
Radio One's first all classic hip hop station, Boom 92, debuted October 13, 2014 after replacing the stunt format all Beyonce Channel B92. Other Radio One stations across the country flipped to the format soon after. A week before that, Radio One killed its all news format News 92.
The ratings for classic hip hop jumped at first but cooled off later on.
Official press release:
After kicking it old school, Radio One Houston has moved from its Classic Hip-Hop format to the new sound of NOW! Today, Radio One announced its new format, 92.1 RADIO NOW, a cutting edge Top 40 radio station for the NOW generation. 92.1 RADIO NOW launches with 92 hours of commercial free music.
Currently, Radio One Houston is home to MAJIC 102.1 FM and 97.9 FM The BOX. 92.1 RADIO NOW will feature artists such as; Taylor Swift, Ariana Grande, Bruno Mars, Shawn Mendes, Chainsmokers, Twenty One Pilots, The Weeknd, Nick Jonas and more.
“The New 92.1 Radio Now will reflect emerging music, trends and culture for the NOW generation of 18-34 year old millennials here in Houston,” said Terri Thomas, Operations Manager/Program Director of Radio One Houston.
“With recent changes in the Top 40 radio landscape in the Houston market, we believe that Houston is ready for this new sound,” said Gary Spurgeon, Vice President and General Manager, Radio One Houston.
Radio One’s Senior Vice President of Programming, Jay Stevens said, “We’re excited about this opportunity to bring a fresh innovative approach to Top 40 Radio in H-Town.”