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Thursday, January 05, 2017

Telemundo Houston ranks as Houston's #1 watched Spanish-language station in primetime for 2016

KTMD's “Noticiero Telemundo Houston a las 10 PM” Delivers the Largest Spanish-Language Local Late News Average Audience of the Past Nine Months

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HOUSTON, TX – (January 4, 2017) – At the conclusion of December 2016, Telemundo Houston / KTMD ranked as Houston’s #1 watched Spanish-language station in primetime and at 10 PM among Adults 18 to 34, Adults 18 to 49 and Adults 25 to 54.

Additionally, KTMD’s local late newscast, “Noticiero Telemundo Houston a las 10 PM” delivered the largest monthly average Spanish-language late news audience among Adults 18 to 34 and Adults 18 to 49 since April 2016.

Telemundo Houston’s December 2016 performance also resulted in the station having the largest average Spanish-language prime audiences among Adults 18 to 49 during 2016.

Source: Nielsen (NSI) Houston; December 2016; Monthly Average (Jan-Dec 2016) (Apr-Dec 2016); Final Live +SD; Arianna Reports; Daypart AQH Impressions M-F 7p-10p (KTMD, KXLN, KFTH, KZJL, KYAZ, KTBU, KHLM, KUVM); News Program Average Ratings M-F 10p-1030p (KTMD, KXLN, KFTH)

The rise of Houston Spanish TV

(This post was taken from a release sent to me by Telemundo)

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