Last Wednesday Radio One killed News 92 KROI and put on B92 all Beyonce radio. We kinda figured that one would not be a permanent format.
Today at 5pm, 92 KROI became Boom 92.1 FM, a Classic Hip Hop station. Here is the full Radio One release:
On the eve of its announcement, Radio One of Texas II, LLC generated buzz and filled the airways with advertising free, 24-7 music from Beyonce. Today, Radio One announced its new permanent format, Boom 92.1 FM, a Classic Hip Hop station. It is the first major market throwback Hip Hop station of its kind in the country. And its Houston’s own.
Currently, Radio One is home to Majic 102.1 FM and The Box 97.9 FM, an adult R&B and mainstream Hip Hop and R&B stations respectively. Now classic Hip Hop gets added to the roster of the Urban MediaSpecialists.
“We couldn’t be more excited about bringing Classic Hip Hop back to listeners who grew up on the lyrics, beats and rhythm of this genre of music,” said Terri Thomas, Operations Manager, Radio One of Texas.
Radio One research supports that Houston has an appetite for Classic Hip Hop.
“Radio One is known for firsts.” said Jay Stevens, Senior Vice President, Programming, Radio One. “This is classic – throwback Hip Hop and you can only hear it all-day, every day on the BOOM.”
Station management is looking to heavily engage its new audience with good ole’ fashion events and programming features highlighting the artists and music that ‘take you back’.
Stay tuned for features and original Hip Hop artists updates at www.boom92houston.com.
First song, Houston's own Geto Boys Mind Playing Tricks On Me. You can hear the entire Boom92.1 format flip from B92 all Beyonce radio above.