Tuesday, September 09, 2014

NewsFix gets vote of confidence from new Tribune boss

Tribune's new news chief, Katherine Green, wants to figure out how to increase the audience for Eye Opener and NewsFix on KIAH 39 and KDAF 33

TVNewsCheck's Diana Marszalek interviewed Tribune's new news chief Katherine Green about the company and NewsFix on KIAH 39 Houston and KDAF 33 Dallas-Fort Worth came up...and it appears the new boss likes the concept:

You inherited some of the more offbeat news shows out there — NewsFix, the anchorless newscast on KIAH Houston, and the syndicated morning show Eye Opener. Are those models for other markets, or are there other non-traditional formats in the works?

We have these two formats, Eye Opener and NewsFix, which took big risks and I think we really owe it to those products to look at them closely and figure out how we can increase the audience for them.

NewsFix and Eye Opener are fascinating, and I like watching them to see how we can deliver information in a different way. Not everything needs to be done with two anchors and a desk. But when I say that it doesn’t mean that you get rid of those things, but understanding that we’re looking for something more interesting, more distinctive than the traditional model.

We have some newscasts where they are taking down the boundaries. The [WGN] Chicago morning show for example has real people with real lives who have a sense of humor but can also be serious. They are people who let their hair down a little bit.

Sometimes it feels like the people behind the news are behind the Plexiglas screen and I think that we should be all in this together. But I am not the person behind all the ideas. It’s really more about how do we give [the stations] permission to move forward without trying to be gimmicky.

RELATED
- NewsFix: How are ratings for KIAH 39's anchorless news?
- Steve Simon expands NewsFix to KDAF from KIAH
- EXCLUSIVE: NewsFix Behind The Scenes of CW39 KIAH

Eye Opener's Maggie Flecknoe wins!


3 comments:

  1. NewsFix and Eye Opener are cotton candy for the brain dead. No surprise they want to save these two losers, they seem to fit right in with the audience.

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  2. I laughed at the end of the article when she said that stations can "move forward without trying to be gimmicky in an article about Newsfix. Newsfix is little more than a gimmick, and a lot more like what Anonymous said yesterday. Calling that a new program is like calling foosball a sport. If this trend continues, there will be very little real news and those our former journalistic watchdogs could contain will be able to run amok with very little notice.

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  3. Cannot stand NewsFix, tried watching it once. I've never bothered with Eye Opener.

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