Monday, May 20, 2013

Alex Cadelago named Vice President/Director of Sales for CBS Radio Houston

Alex Cadelago Named Vice President, Director of Sales for KILT-AM, KILT-FM, KIKK-AM, KHMX-FM, KKHH-FM and KLOL-FM

Alex Cadelago has been named Vice President and Director of Sales for CBS RADIO's six stations in the Houston market. This appointment was announced
today and is effective immediately.

Cadelago will be responsible for managing the company’s monthly and annual sales objectives for the market as well as driving strategy to grow revenue on all six CBS Houston stations which include: KILT-AM, KILT-FM, KIKK-AM, KHMX-FM, KKHH-FM and KLOL-FM.

Sarah Frazier, Senior Vice President and Market Manager of CBS RADIO Houston, said, "Alex is a proven sales manager in the Houston market. He is adept at analyzing the business from all angles, and has risen from the management ranks organically as the next logical Director of Sales of our Houston team. His experience marketing within both the General Market and the Hispanic market uniquely qualify him to best position our portfolio of brands in this minority majority city. In his new position Cadelago will simultaneously manage sales for Houston’s Mega Ciento Uno, Numero Uno en Exitos, KLOL-FM."

Cadelago started his career in radio at KXYZ, 1320AM, in Houston during 1992. He spent time as a Local Sales Manager for MEGA prior to the station coming under the CBS umbrella in April of 2009. Alex was promoted to General Sales Manager after joining CBS, transitioned his team into the CBS culture and quickly gained credibility with his peers and the company. In 2011 Cadelago drove MEGA to the number one spot in the market for non-traditional revenue.

(This post was taken from a release sent to me by CBS Radio Houston)



1 comment:

  1. experienced people in marketing are those who have the good sense to forecast sales

    ReplyDelete

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