Wednesday, November 02, 2011
Staffers at Houston TV stations will tell you once this market went to Nielsen's Local People Meter, the stations do not practice the November, February and May sweeps periods anymore. I'm not always sure I buy that considering "shocking" promos "you won't believe" still seem to ramp up during those times.
As a big fan of the Houston media, I want to offer the TV stations some last minute sweeps ideas. Sometimes those last days of the month get harder and harder to fill with compelling content as the T-Day's turkey calls become louder and louder. I'm giving you some "shocking" ideas...its up to reporter/producer types to make them into stories "you won't believe."
First, get the cameras rolling and the promo producers ready with some "titillating" stock footage, because the Society for the Scientific Study of Sexuality is having its annual meeting this year in Houston. Just in time for sweeps:
Coming Together: Integrating Sexuality Theory, Research, and Practice
November 3 - 6, 2011 - Intercontinental near the Galleria
Craig Hill, Ph.D. - Indiana University-Purdue University Fort Wayne
Lester Wright, Ph.D. - Western Michigan University
That should give producers material and experts to talk on camera with. In addition, the press release I received about this event talks about the We-Vibe 3 couples "massager." Talk about a multi-part stand up. Act fast, If you assign a reporter right now, maybe you can get a promo on before the folks across the street!
Also, another market has already done the work for you. Here is this Bracelet Will Get Your Kid High Someday.
Please feel free to share sweeps ideas in the comments below. In the meantime, the links below can give you more material.
- Sex TV sweeps story cancelled after violent threats
- Must be TV sweeps month when the anchor pole dances
- Top 5 Houston area cell phone wreck hot spots
- Diets put to the test
- Top 10 homemade remedies for what ails you
- The great sweeps promo decoder
- AUDIO: TV Sweeps from Hell
- VIDEO: Truth behind hotel drinking glasses...
- Pocket change could be a real treasure [I was Emmy nominated for this one]