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Tuesday, April 13, 2010

The secrets of Blue Bell Ice Cream

Blue Bell Ice Cream: A Century at the Little Creamery in Brenham, Texas 1907-2007KUHF 88.7's Ed Mayberry talks with Blue Bell president Paul Kruse about the ice cream business and how it is faring in this economy. We learn about how the company ships ice cream, determines flavors, the failed flavors and of course the hits.

LISTEN HERE

RELATED
- Making Texas Cows Proud
- Blue Bell Ice Cream: A Century at the Little Creamery in Brenham, Texas 1907-2007

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