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Thursday, June 08, 2006

Making Texas Cows Proud

The New York Times made an unexpected appearance in Brenahm to do a feature on Blue Bell ice cream. My take, the article is good, but a very unusally written piece. It starts out one way, goes another way, then ends up on the ice cream:
Perhaps less obviously, you could — you should — take ice cream. Blue Bell ice cream, to be specific, which is made in out-of-the-way Brenham and which many people consider the best in the country. So many people think so that Blue Bell, though sold in only 16 states, mostly in the South, and sold for a premium price, ranks No. 3 in sales nationally, trailing only Dreyer's (known as Edy's in some areas) and Breyers, ahead of the more widely available Häagen-Dazs and Ben & Jerry's.
I didn't know that.

No wonder deprived Yankees and displaced Texans pay big bucks to have Blue Bell sent to them, packed in dry ice (four half-gallons for $89, including shipping). No wonder astronauts on board the Atlantis space shuttle took some Blue Bell along with them in 1995. And no wonder the White House press corps goes through gallons of the stuff whenever it finds itself sweltering in underwhelming Crawford, Tex.

Fellow named Bush is said to like a scoop or two on a hot day, too.

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