Thursday, February 04, 2010

VIDEO: Fox 26 KRIV shares its helicopter because it cares



I have never received requests for a TV promo spot like I have for the new Fox 26 KRIV helicopter sharing one. I feel like it is the early 80s, I'm MTV and my readers are requesting "Thriller."

So watch away above and here is what the promo says:

There's a local TV station that brags about flying their own helicopter. At FOX 26, we share because we care. We care about your safety and our environment. Sharing a helicopter with other news stations reduces pollution and makes the skies over Houston safer. After all, didn't your parents tell you it's better to share? FOX 26 News. Connected to You.


RELATED
- WFAA 8's new chopper
- KPRC 2 and KRIV Fox 26 to share helicopter
- KDFW and KXAS team up for Dallas/Fort Worth news coverage

14 comments:

  1. This is awesome! Bullshit in the purest form! They share because it's CHEAPER! I wonder if this counted towards one of their PSA's?

    ReplyDelete
  2. They share because they are broke.

    ReplyDelete
  3. This is the same station that bragged about having the fastest, most advanced helicopter in the Houston market just a couple years ago. They ran SkyFox ads every other minute. Bottom line is they're broke and have to share resources with KPRC and KHOU. This new ad is shameless!!!

    ReplyDelete
  4. When KRIV built their new station on the Southwest Freeway (including a landing pad for their helicopter,) no one noticed the huge power transmission towers a stones throw from the station. The FAA denied permission to land their copter there. That being said, I think the wise thing to have done is not even mention they're sharing the copter.

    ReplyDelete
  5. I doubt viewers care either way.

    ReplyDelete
  6. I wonder why they never show a shot of their pretty new shared helicopter? Guess sharing is important unless you're also advertising for the other guys too?

    ReplyDelete
  7. Eventually, TV stations will share even more resources as ad revenues decline. The old business model just doesn't work anymore, and stations can no longer afford high-priced talent, high-priced managers and high-priced toys.

    ReplyDelete
  8. Holy news anchor Batman! Michelle Bonner is back doing news breaks for ESPN again!

    ReplyDelete
  9. Sharing because they care? That's like arguing newspapers are going out of business because they want to save the trees. How disingenuous...and we thought TV news departments were supposed to tell the truth.

    ReplyDelete
  10. Because they care:

    Are they also going to turn off the big neon sign along the Southwest Freeway that burns electricity all day, all day.

    Are they going to park their Hummer storm chasing vehicle in the garage to save gas?

    They care so much they're firing all their studio production help.

    ReplyDelete
  11. They're firing more than just production people. Anchors, reporters,graphic artists,engineers,photographers, etc,etc. Now if they just fired the general manager, that would save Fox 26 lots of money. He's hardly worth his paycheck.

    ReplyDelete
  12. KHOU? When did they join up? Initially it was just 2 and 26. Tacky for 13 to brag about having its own helicopter considering SkyEye crashed and killed a pilot and photog not long ago.

    ReplyDelete
  13. To be fair to 13 (and my two friends I lost in N6ZV on Oct 13th 2008) - the crash was an accident that could have happened to any aircraft operated under any pilot with any passenger(s). It just happened to have been that one, unfortunately. Horrible accidents do happen. I guess the real question is "too soon?". Nah. News goes on. Let them brag about having a chopper. Let 26 brag about sharing because "they care". It's a business. I can tell you if Dave was still here he'd be stoked that 13's advertising the chopper.

    ReplyDelete
  14. to the person who mentioned the gas-guzzling hummer. I thought the same at first, but then I realized that hummer probably gets better gas mileage than any other live truck. any truck operator can tell you they suck down at best 10 mpg. the h2 does better than that even with the extra equipment! all of the stations should switch to smaller news units... even some hybrids.

    ReplyDelete