Tuesday, February 02, 2010

KIAH 39 anchor Mia Gradney's hard work profiled

Claudia Feldman of The Houston Chronicle has a big writeup on how KIAH 39 Mia Gradney is working hard to make the station's news presence known to the community:


She's the biggest fish in an admittedly small pond at 39, the TV station with the lowest ratings in town. That said, there's no denying the 33-year-old Gradney's ambition, work ethic or charm. Or her determination — the determination of the entire 39 news team, in fact — to keep the operation afloat.

The station is affiliated with the CW network, which is often described as struggling. And 39 is owned by the Tribune Broadcasting Co., which is in bankruptcy proceedings. Nevertheless, the staff has beefed up its local programming by adding newscasts at 5 p.m. and 5:30 p.m. They're converting to high definition, to compete with the bigger stations around town. And they're trying to own their target audience — young women, ages 18 to 34. READ THE REST

If I were in the KIAH 39 promotions/marketing department, I would be doing back flips over this story! What a great advertisement. Honestly I don't get the timing of the story. Gradney has been anchoring for a while , Tribune has publicly been in trouble and there was nothing really new in here. Am I missing something?

RELATED
- New KIAH 39 assignments manager announced
- Which Houston TV station is getting a new set?
- KIAH 39 reporter Dennis Spellman leaves station
- 39 KIAH Houston adds new newscasts
- The Insite's take on 39 KIAH billboards - 'a 1-900 number ad?'
- Headlinehouston.com offers Drudge style news from a Houston TV station

4 comments:

  1. Maybe if they make the news about the news and not about her they would get somewhere. its like Sherrie Williams and Allen where let go it all went to hell. Kinda likethe Roula and Ryan show on 104 KRBE. They let maria todd and what his face go it all went to hell.

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  2. ** Honestly I don't get the timing of the story. Gradney has been anchoring for a while , Tribune has publicly been in trouble and there was nothing really new in here. Am I missing something? **

    Easy -- the Chron's "ratings" (so to speak) are also in the toilet, and some people at 801 Texas Avenue really believe this sort of stuff sells newspapers. Note the accompanying online photo gallery.

    To make the point a different way: The Chronicle is the CW39 of major metro dailies in the US.

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  3. That was funny Kevin!

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  4. I like what her husband said," I wish people could how beautiful she is on the inside". They can't because they are too busy looking at her hair, makeup, and everything else that doesn't matter!!

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