Mattress Mack throws a social media party

You hear the "talking heads" and TwitSpammers tell us all of the time that businesses can really cash in on this social media craze. I am not sure that's always the case but it catches people's attention.

Clearly J.R. Cohen of CoffeeGroundz is one business person in Houston who really has figured out how to generate biz with social media.

Another could be iconic Houston furniture store Gallery Furniture. It seems owner Jim “Mattress Mack” McIngvale is holding a dual event party this weekend. One part of it is for all of his Twitter/Facebook users. The other is for those who bet Alabama would win the BCS Championship Game in a store contest.

The cynical view is that the store is using this social media party to send out press releases and get mainstream press with a novel idea, but hey, it's still using social media to generate eventual sales.

The party begins Sunday at 6pm at both store locations and will feature food from Post Oak Grill, special deals just for Facebook and Twitter and a first look at the all new Gallery Furniture website. Sneak in and tell Mack you saw him on Facebook and enjoy his tweets.

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