The new venture, called the National Broadband Company, or NBBC, will have content from NBC’s networks and local stations as well as from other companies. That programming will appear on NBC’s own Web sites as well as other sites.UPDATE
Commercials will be inserted before each video segment, with the revenue split among the program’s creator, the Web site owner and NBBC.
NBC was spurred to rethink its traditional business model earlier this year when Lazy Sunday, a sketch from “Saturday Night Live,” became a hit across the Internet. Some people recorded the sketch and uploaded it to YouTube, the popular video-sharing site. Then other people used technology from YouTube to put the video directly on their own blogs or pages on MySpace, the social networking site.
“When ‘Saturday Night Live’ had a great clip of Lazy Sunday, YouTube made a lot of money off it,” Randy Falco, the president of the NBC Universal television group, said at a news conference yesterday. “In the future, when we have a Lazy Sunday clip, NBBC will make a lot of money on it.”
Jeff Jarvis shares his take on NBBC. Here's a preview, he's not really a fan.
ABC has streamed full episodes on its web site for free in the past and will continue to do that this Fall. CONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here
