Apple to sell full-length movies on iTunes

Apple was on fire today, it announced changes to the iPods like Nanos with more battery time and a smaller iPod Shuffle. Then it made another small declaration, Apple is now in the movie business:

The company also announced a long-rumored wireless set-top box temporarily named "I-TV" that will allow users to transfer their video and music from their iPod or computer to their TVs beginning in 2007 and costing $299.

For now, the company will only sell films from Walt Disney, Touchstone, Pixar and Miramax, all owned by Disney -- the parent company of ABC News.

Starting today, a new version of iTunes -- iTunes 7 -- will offer users the ability to download any of the 75 films available, including the animated film "Cars" and the Johnny Depp-led "Pirates of the Caribbean."

More movies will be added on a weekly basis.

Most films will cost $9.99, while new releases will start at $12.99, but will come down in price further down the road, the company said.

I'm off to do some downloading so I can see this for myself. CONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here