Heather Sullivan has joined First Alert 4 KMOV St. Louis, Missouri, as an anchor and consumer reporter, arriving from FOX 26 KRIV Houston, where she held the same role until departing in early February 2026.
"I’m excited to share I’m now an Anchor and Consumer Reporter for First Alert 4 KMOV TV," Sullivan told mikemcguff.com. "I will be anchoring an hour of news, consumer information, and guest interviews every day. I’ll also be covering stories to help viewers save money, avoid scams, and make their voices heard. And I’ll continue to bring all that helpful information to you on air, streaming, and here on social media. Send me your consumer issues and money questions. I’ve got you covered!
"I’m so excited to be joining the phenomenal team of journalists at KMOV and to meet the wonderful people of St. Louis! Please drop me a line and say hello!"
Special thanks to Tim, who let me know Sullivan appeared on the KMOV noon newscast today! That's how I knew to reach out to Sullivan for a comment in the first place!
Sullivan joined FOX 26 Houston in February 2020 as the station’s consumer reporter, appearing regularly on Houston’s Morning Show and across the station’s newscasts. Her Smart Sense reports focused on helping Houston-area families save money while avoiding scams, rip-offs, and consumer fraud. During her time at KRIV, she also created and hosted two streaming personal finance programs. She joined the station following the retirement of longtime Houston consumer reporter Emily Akin. (We also learned she has an orange cat.)
Before moving to Houston, Sullivan worked as a business, consumer, and political reporter at NBC12 WWBT in Richmond, Virginia. She also served as a national consumer correspondent for America Now, a Raycom Media–produced syndicated program, where her investigative consumer reports aired nationwide for four years.
Earlier in her career, Sullivan was a consumer investigative reporter and anchor at WSPA and at WZVN. She also worked as an anchor, reporter, and host in Los Angeles at Ocean County Newschannel, and began her broadcasting career as an anchor and reporter at KVAL.
A graduate of Emerson College, Sullivan holds a bachelor’s degree in broadcast journalism and political communication, along with an MBA from the University of Massachusetts Amherst.
Over the past decade, Sullivan has earned two Emmy Awards and a National Edward R. Murrow Award for her work as an anchor and consumer investigator in Richmond. Her investigations into illegal car sales, home-improvement fraud, and consumer scams earned her the South Carolina Broadcasters Association Reporter of the Year honor. She also received a Murrow Award for her consumer product testing series, Does It Work?, and was twice voted Best Anchor Team by Richmond Magazine.
