John Treviño has been named president and general manager at KBMT-KJAC, the flagship stations of the 12News Now network serving the Golden Triangle area of Southeast Texas, effective June 13, 2022.
Treviño will be responsible for overseeing the dual ABC and NBC affiliate operation serving the Beaumont area across all platforms, as well as leading the stations’ focus on community service and driving results for advertisers.
Most recently, Treviño was vice president and general manager at KDAF, the CW affiliate in Dallas-Fort Worth, where he developed and launched the live multi-platform daily news magazine, Morning After. He also secured the broadcast rights to the historic Dallas Holiday Parade and high school weekly football broadcasts and launched CW33 High School Football Showdown, which was the first-ever live broadcast of high school football on Friday nights.
RELATED
Marc Hefner joins KDAF 33 as GM
Prior to KDAF, Treviño spent 11 years with NBCUniversal Local in Dallas-Fort Worth where he served as president and general manager at KXTX-Telemundo39 and director of sales with KXAS-NBC5. During his time at KXTX-Telemundo39, the station experienced substantial growth in market share, local content, infrastructure, and personnel.
“John joins the TEGNA family with more than 30 years of experience in the local broadcast industry,” said Kristie Gonzales, VP, media operations, TEGNA. “John’s experience and leadership will help build on the work of our talented team in Beaumont and serve Southeast Texas with exceptional news, information and community engagement.”
Treviño has proudly served on the boards of several organizations that are making an impact in the greater Texas community, including the Texas Association of Broadcasters, the University of Arlington’s President’s Hispanic Council, the Greater Dallas Hispanic Chamber of Commerce, Visit Dallas, and Junior Achievement of Dallas.
A native Texan, Treviño holds a bachelor’s degree from the University of Texas at Austin.
Treviño and his family will be relocating to Beaumont from Dallas.
He joins his brother Ron Treviño, an anchor at KHOU in Houston, in the TEGNA company.
(This post was taken from a TEGNA release)
