Rebecca Cantu has been named president and general manager at KIII, the TEGNA owned station in Corpus Christi, Texas.
In this role, Cantu will be responsible for overseeing the station’s operations across all platforms as well as leading the station’s focus on community service and driving results for local advertisers.
Cantu will join the station on February 7, 2022 and succeed current president and general manager Bruce Cummings when he retires on March 4.
Cantu joins KIII from TEGNA station KHOU in Houston where she held the positions of business development manager and community marketing specialist. During her 14-year tenure at KHOU, Cantu led integrated marketing efforts across sales, content and marketing, and managed up to 20 impactful initiatives annually that supported the greater Houston community.
Prior to KHOU, Cantu was the public affairs special projects coordinator for Randalls Food Markets, where she coordinated community partnerships, sponsorships and special events for stores located in Houston and Austin.
“Rebecca’s proven track record of collaboration and leadership across departments has been a huge part of KHOU’s momentum in recent years,” said Brad Ramsey, SVP, media operations, TEGNA. “I am thrilled she will bring her energy and love of Corpus Christi back home to the community where she grew up and help lead the great KIII team into their next chapter of success.”
Cantu graduated with honors from the University of Texas at Austin with a Bachelor of Science degree in Public Relations. She graduated from the TEGNA Leadership Development program in 2019. She has been a community and industry advocate, serving on the board of DePelchin Children’s Center and acting as communications chair, helping to steward the Corporate Community Relations Council (CCRC) as vice president, and serving as a past member of the Houston Association of Hispanic Media Professionals. Among her numerous awards and achievements, Cantu was recognized in 2020 with the Star Award from Media Alliance of Houston for marketing/promotions.
