April 9, 2020 – HOUSTON – A group of four Houston broadcast media outlets have joined forces for a one-of-a-kind effort encouraging Houstonians to work together to fight the spread of COVID-19 in our communities.
In a gesture of community solidarity, television stations KPRC 2, FOX 26, KHOU 11, and CW39 Houston collaborated on “In This Together,” a public service campaign addressing the act of social distancing in the battle against COVID-19.
“We’re all fighting the same fight alongside our fellow Houstonians,” says Jerry Martin, KPRC 2 VP/General Manager. “This unique effort gives a clear, unified message to our community, “We’re in This Together.”
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The locally produced public service announcements, aimed at delivering a positive note of encouragement to our friends and neighbors, will begin airing later this week across Houston airwaves.
“CW39 Houston is very proud to join arms with our Houston broadcast brethren to promote this timely effort and come together as one to combat our current challenges,” says Harvey Saxer, CW39 Houston station manager.
The three :30 PSAs feature a who’s-who of familiar Houston news anchors, including KPRC 2’s Owen Conflenti, Taniya Wright, Dominique Sachse and Kris Gutierrez; KHOU 11’s Jason Bristol, Mia Gradney, Len Cannon, Ron Trevino and David Paul; FOX 26’s Kaitlin Monte, José Griñan, Melissa Wilson and Jonathan Martin; and CW39 Houston’s Sharron Melton, Shannon LaNier, and Maria Sotolongo.
“This collaboration is so much more than just a promotional campaign; it’s about Texans coming together to help Texans. We are a vital public service and recognize that this crisis requires the unprecedented effort to maintain staff safety, while keeping viewers informed. Putting aside our competitive nature for the greater good is what Texans do.” says D’Artagnan Bebel, SVP/General Manager Fox 26 & My 20.
“Houston has a dedicated journalism community. For everyone who is tuning in, regardless of what channel you choose, we want you to know that we’re all working together and committed to delivering all critical information about COVID-19 while at the same time sharing the stories of hope and inspiration from our fellow Texans,” says Robert Springer, KHOU 11, President and General Manager.
You can watch “In This Together,” public service campaign here.
(This post was taken from a release sent to me by KPRC)
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