HOUSTON, TX – (May 23, 2019) – Upon conclusion of the May 2019 survey period “Noticiero Telemundo Houston a las 10PM” was the #1 local late news and weather choice among Adults 18-34, 18-49, and 25-54 regardless of language, delivering twice the audience in each
demographic than any English language local late newscast.
Over half of all Houston Adults 18-34 and 18-49 watching 10PM late news choose to watch in Spanish.
Telemundo Houston / KTMD also delivered more Adults 18-34, 18-49, and 25-54 watching weekday prime programming regardless of language than any other local Houston broadcast station. Specific prime highlights include:
• “Betty En NY” at 8:00 PM most watched 8PM Spanish-Language prime program among Adults 25-54.
• “La Reina Del Sur 2” at 9:00 PM delivered more Adults 18-34, 18-49 and 25-54 in the time period than any other local broadcast station in any language.
Year-to-date 2019, Telemundo Houston continues to deliver the most Adults 18-34 and 18-49 watching weekday prime programming and local late news, regardless of language.
Source: Nielsen (NSI) Houston; May 2019; 2019 ATD (Jan-May19); Arianna Reports; Mon-Fri Prime 7p-10p, 8p-9p, 9p-10p; TP AQH Impressions (Spn-Lng: KTMD, KXLN, KFTH, KZJL, KYAZ) (Eng-Lng: KTRK, KHOU, KPRC, KIAH, KRIV, KTXH); Mon-Fri Late News 9p-1030p PAV AQH Impressions (Spn-Lng: KTMD, KXLN) (Eng-Lng: KTRK, KHOU, KPRC, KRIV)
(This post was taken from a release sent to me by Telemundo Houston KTMD)
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