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Tuesday, May 14, 2019

Dayna Steele revisits 'Rock to the Top' with Sammy Hagar

Dayna Steele is back with new edition of first book Rock to the Top - It Now Goes to Eleven: What you can learn about success from the world's greatest rock stars! with added 11th chapter and an afterword by Sammy Hagar

Dayna Steele has been a legendary 101 KLOL DJ, entrepreneur, motivational speaker, congressional candidate but now she is putting her author hat back on.

The 11th-anniversary edition of the original Rock to the Top - It Now Goes to Eleven: What you can learn about success from the world's greatest rock stars! with an added 11th chapter and an afterword by rocker Sammy Hagar is now available.

It takes more than talent to get to the top of the charts. Be a rock star in any business with these eleven tips from the world's greatest rock stars. Rock star success speaker Dayna Steele educates, motivates, and rocks you with The Rock Star Principles of Success and this 11th anniversary, updated version of her first book. Improved customer service, sales growth, focused leadership, strong teamwork, innovating for the future, recognizing trends - all learned from the greatest rock stars in the world. With her true stories and photos, this rock radio Hall of Famer and creator of Your Daily Success Tip takes the reader on a wild, fun, and thought-provoking rock and business journey from backstage all the way to becoming a rock star in your own life and business!

Steele even made time to sit down with me for my upcoming 101 KLOL documentary!

I got the scoop from Steele on the updated book and how it now goes to 11!

Mike McGuff: After a decade, what made you want to go back and revisit this book? I assume over the years, you have more advice to share?

Dayna Steele: One of my favorite business books of all time is How to Win Friends and Influence People by Dale Carnegie. I went back and re-read it several years ago and was pleasantly surprised by how much of it is still relevant to building a successful business and network. Yes, there are some parts of the book that seems a bit old-fashioned and a couple of things are totally outdated – but for the most part – it is classic business advice that never goes out of style.

That is what I hope you find here with this anniversary edition of my first book. I have tried not to change much of it at all, just a few tweaks here and there to correct and update some things. Otherwise, it is the book I wrote eleven years ago with an additional chapter from me and with closing advice from rocker and very successful entrepreneur Sammy Hagar.

MM: Is there any knowledge you will share in the book you learned after running for Congress?

DS: The book is updated but the advice remains the same - that's the cool thing about classic business advice. I did add an 11th chapter, one on Communications and best practices for communicating with others - it needs to always be on their terms, not yours. And, there was a lot of that over an almost two-year run. I am working on a book about the run. It will be a guide to help others step up and lead.

MM: In the first edition Gene Simmons wrote the forward, now you have Sammy Hagar? How long have you known the Red Rocker?

DS: I thought it would be fun to change it up a bit. Sammy had written something for me some time ago, mainly focused on how important your network is to success. Who you know and who they know is a big part of the equation of success. I've known Sammy since the 1983 Texxas Jam. Pace Concerts sent me out to do interviews on the road with Sammy prior to the Texxas Jam to promote ticket sales. Sammy's manager, Ed Leffler, became one of my best friends and a tremendous mentor. Much of what I learned about business, networking, negotiation, promotion, and more came from spending time on the road, year after year, with Ed. He passed away in 1993.

MM: Anything else you want to add?

DS: I will always appreciated what ABC News said about the first book: "Ridiculously sane advice in an ever-challenging world."


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