In a joint announcement today, Radio One Regional Vice President Doug Abernethy and David Gow, Chief Executive Officer of Gow Media, unveiled a “content exchange” agreement between News 92 FM (KROI-FM/Houston) and Yahoo Sports Radio 1560 (KGOWAM/Houston). Beginning in early August of 2013, News 92 FM reporters will provide hourly, short form news updates to Yahoo Sports Radio 1560, initially for use on nights and weekends, and ramping up to a full broadcast schedule shortly thereafter. In like manner, Yahoo Sports Radio 1560 reporters will provide sports updates and actualities twice per hour for integration into the News 92 FM broadcast clock between 7:00 PM and midnight daily, and from 6:00 AM to noon on weekends.
The idea of shared content sprang from a discussion between Abernethy and Gow in June of this year, and the idea quickly took shape.
“Research suggests that news and sports stations have shared listener bases,” observes Abernethy, “so this makes sense for both stations. We have the best newsgathering and reporting resources in the city, and Yahoo Sports Radio 1560 enjoys an equivalent reputation in the world of sports. We’re leveraging our respective strengths so that the News 92 FM listener can get a quick sports update from Yahoo Radio 1560, and their listeners can get top flight news from News 92 FM.”
David Gow shares Abernethy’s enthusiasm for the new affiliation.
“News 92 FM has an excellent team of news reporters. We think this is a chance to offer a high quality, dependable news product to our listener base and keep them at our station longer,” says Gow. “We are also excited to offer our sports updates to listeners at News 92 FM. Our plan is to make Yahoo Sports Radio 1560 their destination when they want to hear more about what is going on in the world of sports. “
According to Doug Abernethy and David Gow, this new arrangement will not affect staffing levels at either station.
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(This post was taken from a release sent to me by News 92 FM)
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