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Friday, October 14, 2011

KHOU 11 unveils the Lisa Hernandez shock and awe

As you first learned on, former KABC abc 7 anchor Lisa Hernandez is replacing Lucy Noland (now of KNBC 4) at the KHOU 11 anchor desk next to Greg Hurst. Hernandez's official start date is Monday October 24th on the 5 and 10pm newscasts.

Hernandez has been in Houston for most of this month already and now we know what she's been doing...participating in the big station promo campaign for her arrival. Check out the two promos embedded in this post that tell her story.

If that's not enough, has launched an official Lisa Hernandez section where you can read and see more about her. There will also be Hernandez content on the station's mobile apps.

I figure if you are getting a new Los Angeles anchor, you might as well go big or go home in your promotional efforts. I've already had lots of sad California viewers come by and comment how they already miss her, so expect Hernandez to hit the ground running here.

- Is KHOU 11 getting a new set?
- KHOU 11 welcomes KABC anchor Lisa Hernandez
- KHOU 11 hires KABC's Lisa Hernandez as main anchor

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