Time Magazine's Belinda Luscombe has an article on the company behind the popluar games Zynga got its start. It might be more Mafia Wars than FarmVille:
FarmVille is the most popular game on Facebook--65 million unique monthly players and growing. It is also the furthest place imaginable from the seedy underbelly of the Internet. It's a hamlet where the sun always shines, crops always grow and your friends drop by to do chores accompanied by plinky guitar music. Its astonishing popularity is a testament to the potential of gaming on social networks. Social games promise the golden pork-chop combo of the addictiveness of computer games with the communality of Facebook and MySpace. And they generate some of their revenue from product come-ons, which is where Michelle--and FarmVille's owners--has run into trouble. READ THE RESTCONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here