Your Twitter followers aren't returning

When I say 'your Twitter followers' that is not directed at you.  But it is true, some of your followers might sign up to get your tweets then never come back to Twitter. Don't take it personally:

Over 60 percent of people who sign up to use the popular (and tremendously discussed) micro-blogging platform do not return to using it the following month, according to new data released by Nielsen Online. In other words, Twitter currently has just a 40 percent retention rate, up from just 30 percent in previous months--indicating an “I don’t get it factor” among new users that is reminiscent of the similarly-over hyped Second Life from a few years ago. READ THE REST

The study goes on to say that most people who follow @mikemcguff stop even signing on the Internet after a few weeks! What, they don't like Dr Pepper Icees or something? CONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here