Over 60 percent of people who sign up to use the popular (and tremendously discussed) micro-blogging platform do not return to using it the following month, according to new data released by Nielsen Online. In other words, Twitter currently has just a 40 percent retention rate, up from just 30 percent in previous months--indicating an “I don’t get it factor” among new users that is reminiscent of the similarly-over hyped Second Life from a few years ago. READ THE REST
The study goes on to say that most people who follow @mikemcguff stop even signing on the Internet after a few weeks! What, they don't like Dr Pepper Icees or something? CONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here
