On the station making an immediate impact…
Our December was very gratifying. We broke 1.1 million cume 6+ which puts Hot Top 5 in the market. We continued to post solid gains P18-34 and P18-49, beating KRBE W18-34 and tying them W18-49. Obviously that’s a big deal and we were all very happy about it. All of that said, I’m very much aware this is a marathon and not a sprint. Houston is a very competitive market and we face multiple direct competitors and some good radio stations. We’ve laid some solid groundwork and need to continue to build on that in 2009. READ THE REST
If you regularly read this blog at all you know I like rock music. However I find myself checking out Hot 95.7 because CBS seems to do a nice job with its stations. It feels like a fun radio station. CONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here
