I don't normally like to link to corporate viral attempts, but this one is actually pretty entertaining. JC Penny has an entire site called bewareofthedoghouse.com .
It is the story of a man who makes a big gift mistake for his wife and ends up in a prison like structure for bad husbands/boyfriends.
WATCH
And don't feel left out on this post ladies, you can put a guy in the doghouse on the site.
(Thanks Brian)
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