But comScore, of Reston, Va., said in its methodology description that after investigating blogging trends researchers unearthed characteristics and trends unique to the visitors of the sites that require a "custom projection technique" to account for their online behaviors.
"Heavy visitors to conversational media sites, in particular, exhibit certain niche online behaviors that can be underrepresented in a general consumer panel," said comScore, which had a benchmark comprised of log data from the top blog publishers to verify counts.
I guess Technorati is the red headed step child these days. Page views are so 90s now but is time spent on site the way to go? What do you think the new metric will be?
