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Tuesday, December 19, 2006

The Houston Chronicle visits KPRC Local 2

Mike McDaniel visits the ever changing KPRC Local 2 in today's Houston Chronicle:
Some detractors say it will take years to overcome ill will developed during the station's rush to hyped-up journalism and its perceived mishandling of the Lorelle issue.

Others say real change won't come until the station increases its staff, estimated to be two-thirds the size of that of Channel 11 and Channel 13.

The station seems to have ratcheted up the number of its on-air promotions — their frequency now borders on annoying — but is behind the competition in outlaying cash for billboard and radio marketing.

Streamlining — a plague affecting all mainstream media — has resulted in photographers sharing access to company vehicles, a cutback in the hiring of journeymen and stunted growth in the station's online department, click2houston.com.

Remember the old days of channel 2? When Ron Stone and Jan Carson were there? WATCH VIDEO HERE

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