Houston still likes Monday Night Football

If you are a regular reader here, you've read about Arbitron's portable people meters. They're getting a big test here in Houston for radio and television. ESPN must like the results says Broadcasting & Cable:

If the city of Houston is any indication, the Monday Night Football habit is a tough one to kick, and ESPN scoring even bigger audiences than its already record-breaking numbers have suggested.

In Houston, Arbitron has been testing its portable people meters, which measure out-of-home viewing, and the results for cable-only sports broadcasts suggest a chunk of the broadcast audience moves to where the action is, whether that is a friend with cable or a bar or restaurant.

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