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Tuesday, May 09, 2006

Phantom ringing - how your cell phone dominates you

Ever heard your cell phone ring when it wasn't even around you? Or turned on for that matter?

The New York Times reports about a sensation known as phantom ringing:

Others say they thought they heard phones ring while taking a shower, using a blow-dryer or watching commercials. What they are hearing is a barely discernable sound — perhaps chimes, a faint trill or an electronic bleat — that they mistake for the ringtone of their cellphone, which isn't ringing. This audio illusion — called phantom phone rings or, more whimsically, ringxiety or fauxcellarm — has emerged recently as an Internet discussion topic and has become a new reason for people to either bemoan the techno-saturation of modern life or question their sanity.

Some sound experts believe that because cellphones have become a fifth limb for many, people now live in a constant state of phone vigilance, and hearing sounds that seem like a telephone's ring can send an expectant brain into action.

So is Hollywood intentionally putting ringer tones in commercials? The article never gets a clear answer but the experts interviewed say it's not out of the realm of possibility. CONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here