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Thursday, May 04, 2006

Movies and the Net - Hollywood's dreamworld

The WSJ has a funny take on Hollywood and the Internet - they hardly get it right. But maybe reality isn't as much fun, or the clueless audience wouldn't get the real stuff. The studios say they fluff things up to help the story:
In the 1996 blockbuster "Mission: Impossible," the secret agent played by Tom Cruise uses email to set a trap for one of his adversaries – a shadowy, Bible-quoting figure he knows only as "Max."

Mr. Cruise's character uses a laptop to compose an email message addressed to "Max@Job 3:14." Once he clicks the "send" button, the email is carried away in an oversized on-screen envelope, complete with postage stamp. In the real world, such a message would set the stage for a bounce-back error message, not an action/adventure thriller.

But the article goes on to say Web reality might not be a choice the movie studios can really make. It's called IP, and they aren't allowed to film copyrighted web stuff. That's why fake sites like ALO, or American Love On Line are created.

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