BY MICHAEL BRAUN
guest blogger
Once the home of the “Golden Sound of Beautiful Music,” KWTX-FM has entertained Central Texas listeners in one form or another for 55 years.
The station’s inaugural broadcast was Dec. 7, 1970.
The new Waco FM station at 97.5 MHz was owned and operated by KWTX Broadcasting Co., the licensee of KWTX-TV (Channel 10) and KWTX-AM (1230 kHz).
Throughout the 1970s, the station aired easy-listening music in stereo with limited interruptions. Instrumental selections by Percy Faith, Mantovani , Ray Conniff, Ferrante and Teicher, Andre Kostelanetz, 101 Strings, plus many other similar musical artists entertained listeners from 6 a.m. to midnight.
The station also carried national news on the hour from the Mutual Broadcasting System. Local announcers gave the time and temperature on the quarter-hour, a short headline news report, and a weather forecast every half-hour.
Announcers had to cope with working inside a confined space, sometimes for up to six hours. The FM control room wasn’t much larger than a small walk-in closet and crowded with equipment and storage shelves.
Many KWTX-FM hosts brought “Beautiful Stereo Music” to Central Texas listeners for over a decade until the format changed in the early ’80s to personality DJs playing contemporary hits 24 hours a day.
Today, KWTX-FM “97.5 FM #1 Hit Music” and KWTX-AM “NewsTalk 1230” are owned by IHeartMedia. KWTX-TV is part of the Gray Television Group.
Contributed by Michael Braun
The author worked at KWTX AM and FM during 1975-1979 as an announcer, DJ and board operator. He is a personal collector and preservationist of Central Texas broadcasting memorabilia.

