Telemundo Houston / KTMD today announced the station had achieved its best weekday Primetime and late local news performance among Adults 18 to 49 and Adults 25 to 54 at the close of the July 2016 survey period.
During Primetime (Monday to Friday 7 PM to 10 PM), Telemundo Houston was the most-watched local station in the market among, regardless of language among Adults 18 to 34, Adults 18 to 49 and Adults 25 to 54.
Additionally, Telemundo Houston’s local weekday newscast, Noticiero Telemundo Houston at 10 PM outranked all other English-language local late news competitors in the market among Adults 18 to 34, Adults 18 to 49 and Adults 25 to 54.
“Considering that half of the prime time and 10 p.m. late news Adult 18-49 viewers are watching Spanish-Language programming, we are honored that Telemundo Houston delivers the entertainment, news and information Houstonians want," said Tony Canales, President and General Manager, Telemundo Houston.
Additional July 2016 highlights include:
At 9 PM, Telemundo’s Super Series El Señor de los Cielos and Señora Acero 3 out delivered all other local stations in the market in the time period, in among Adults 18 to 34, Adults 18 to 49 and Adults 25 to 54.
On July 19, Telemundo Houston outperformed all other Spanish-language competitors in the market with the triple Primetime premiere of Silvana Sin Lana at 7 PM, Sin Senos Sí Hay Paraiso at 8 PM, and Señora Acero 3 at 9 PM among Adults 18 to 34, Adults 18 to 49 and Adults 25 to 54
Source: NSI Houston; July 2016-July 2008; Preliminary Live +SD; Arianna Reports; Daypart AQH Impressions M-F 9p-10p, 7p-10p (KTMD, KXLN, KFTH, KZJL, KYAZ, KTBU, KHLM, KUVM, KTRK, KHOU, KPRC, KRIV, KIAH, KTXH, KUBE); News Program Average Impressions M-F 9p-1030p (KTMD, KXLN, KFTH, KTRK, KHOU, KPRC, KIAH, KRIV); JUL16 Primetime M-F 7p-10p Spn-Lng Share 46.2%; Late News PAV M-F 10p-1030p Spn-Lng Share 58.1%
(This post is taken from a release sent to me by Telemundo)
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