Wednesday, October 15, 2014

KHOU 11 debuts new Gannett ticker

KHOU 11 last of old Texas Belo stations to get new graphical ticker

KHOU graphic ticker Lisa Hernandez
KHOU anchor Lisa Hernandez breaks down new USA Today inspired ticker.

KHOU 11 is debuting its new Gannett-USA Today inspired colorized ticker at the bottom of the screen and boy is the station excited about it! I've received reports from viewers the station is even promoting the change.

Usually stations just turn on a new ticker and its business as usual, but KHOU even put out an informative video with anchor Lisa Hernandez to explain all elements of the change (watch below).

 I think it's the equivalent of Gannett tagging a wall to mark its territory, but instead of gang symbols you might see in parts of Houston, it's a green money and orange tech section.  If KPRC or KTRK abc13 staffers dare to wander over to Allen Parkway, where KHOU's studios are located, they will see the yellow weather tab and know to get out of Gannett territory or else!

Although KHOU is celebrating the new ticker, it's actually the last old Belo station in Texas to adopt the new look. Correct me if I'm wrong, but I'm pretty sure sister stations KENS San Antonio, KVUE Austin and Dallas WFAA already have it.




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