Friday, May 04, 2012

89.3 KSBJ now broadcasts on 96.9; NGEN to go on FM



89.3 KSBJ has had a lot of big announcements coming each Friday for the past few weeks. Today the station announced the last and most "powerful" of them all.

KSBJ has now added 96.9 KXBJ to the list of its on air frequencies. The main 89.3 main signal is not strong enough to cover the entire Houston radio market, so the station has always used translator signals like 89.5 FM (KZBJ) in Bay City, 89.7 FM (KUBJ) in Brenham, 89.3 FM (KXGJ) in Victoria, 92.5 FM (KWUP) in Navasota, 91.1 FM (KYBJ)/89.9 FM (K210DF) in Lake Jackson and 99.5 FM (K258BZ) in Sugar Land. I blogged in March that Liberman Broadcasting of Houston had sold the 96.9 frequency to the KSBJ Educational Foundation for $2.1 million according to All Access.

The 96.9 signal is different than all those other signals, because the station says it is much stronger and covers more areas in town. In fact the new signal apparently covers the the same area as two of the other translators. As a result, some of those frequencies will go to NGEN radio in July. This will be the first time NGEN will be available over the airwaves. Since going on the air in late 2010, NGEN has been a digital and web broadcast.

“This is the most significant acquisition in our 30 year history,” said Tim McDermott, president and general manager of KSBJ. “For years we have worked to improve our signal in Southwest Houston, and this new station will mean a significant improvement in that area. I am excited about meeting that need and also just as excited about the opportunity through KSBJ and NGEN to impact 2-3 million more people right here in the Gulf Coast area.”

As I have blogged over the last weeks, KSBJ has also announced new show line-ups. The station posts that Susan O’Donnell returns to the Morning Show with new co-host, radio veteran and clinical psychologist, Bill Maier. Jen Driskill heads to the Midday Show. Meanwhile Joey and Coppelia will team up to host the Afternoon Show.

11 comments:

  1. Dang KHPT/KGLK The Eagle now has competition....

    I've also heard that Jennifer Reyna might quit KPRC and be with KSBJ full-time, any word on that?

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    Replies
    1. I've heard she might be the new evening show host, but I'm not sure.

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    2. She's going to be on the Evening Show, they'll reveal it soon.

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    3. I heard she's going back to school to graduate from junior high and learn to read.

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    4. (in my best Australian Fosters beer commercial voice....)
      Reyna....Australian for incompetent.

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  2. How will this affect them ratings wise? Will they able to beat Sunny 99.1 now?

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    Replies
    1. Houston is a religiously diverse city, and most of KSBJ listeners are coming from the Bible Belt exurbs like Cleveland or Sealy, so no.

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  3. I know someone who works for KSBJ and they say they are trying to into other markets like Lufkin-Nacogdoches; Beaumount; Tyler-Longview; Austin-San Marcos areas. They're trying to become some radio "Superstation" by the end of this decade. So this is not surprising, sooner or later there will be a KSBJ station in Atlanta.

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  4. The radio station that no one I know listens to, expands....weird...

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  5. I cannot watch channel 2 weekend news any more. The new anchors are so bad. I'm switching to channel 11.

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  6. The Eagle and KSBJ are the most overblown stations in history.

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