What does 740 KTRH think of News92 FM KROI?

If you are a regular reader of mikemcguff.com, you've seen me blog several times about the upcoming News92 FM KROI which I first told you about right after the news was made public.

So what does 740 KTRH think about this new FM news station coming to Houston?

After all, KTRH has been the dominant news station for years (with talk mixed in too). But you might remember how KTRH dumped the NewsRadio slogan for NewsTalk over the summer in a re-branding effort after firing Lana Hughes and J.P. Pritchard and replacing them with Matt Patrick and Lois Melkonian. Some might say the results have not been what was expected.

Well, I think we can tell what KTRH is thinking about News92 now.

Go to KTRH.com and you will see the NewsTalk logo replaced with the old NewsRadio one. Have not noticed the NewsRadio slogan mentioned on air yet though.

Then I happened to notice two Clear Channel job openings for a news reporter/anchor and a part-time news reporter anchor at KTRH.

Coincidence? Or is this the station beefing up its troops for an all out news radio war with KROI? Personally, I want to see an all out news radio war! I've talked to other media types who are hoping for the same.

After President Clinton signed the Telecommunications Act of 1996, the concept of competition in radio has slowly disappeared. That's why Radio One going up against Clear Channel for a news audience is so exciting. And what's great, it looks like Clear Channel will be answering back.

The fun begins November 14 when News92 signs on the air with Lana Hughes and J.P. Pritchard back behind the microphones together. I'll be jumping in the trenches to cover the battle.

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