Essentially I've become the Roger Ebert of Fox 26. I post something about the television station on my blog, then the station takes a quote from that post and uses it in a promo. Just like how a movie studio uses a film critic's quotes on movie posters.
You never knew that this little free blogger.com account blog really was the arbiter of taste and culture for Houston did you? Me neither. But I like it. In fact I am planning on sending the KRIV creative services director a cookie bouquet.
The latest mikemcguff.com Fox 26 promo is one touting new Fox 26 anchor Don Teague:
The previous Mike McGuff Fox 26 promo ran after last November's elections. That meant I got exposure for the blog on both Fox 26 and 39 KIAH since I was a freelance reporter there at the time. I found the timing amusing.